25 September 2021

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Affiliate programs - one of the ideas for effective marketing

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Affiliate marketing, which is what affiliate programs are based on, is now very often used on the Internet. What exactly are affiliate programs and why is it worth using them?

Affiliate programs are an everyday occurrence on the web, and surely everyone of us has met them more than once. They are mainly found on internet blogs, but you can also see them on forums and other websites. Affiliation, which means connection, contact, or acceptance into a group, in the context of marketing translates to conducting promotional activities in a network of partners, the affiliate network.

In an affiliate network there are the following entities:

  • affiliate network owner - provider, a company that has a system for organizing affiliate programs
  • advertiser - this is a company that wants to promote itself through affiliate programs, gives products or services to partners in order to present them, and also pays the partners
  • affiliate - an owner of a website, who is part of an affiliate network, and through it presents an advertiser's offer
  • Customer - a person who uses the affiliate's website and who can benefit from advertising

Most often the advertising in affiliate programs is presented through boxes with graphics placed in the margins of the page or through links placed in the content. A customer who clicks on an advertisement is redirected to the advertiser's website, while the affiliate network partner receives remuneration for this action - that' s why affiliation allows you to earn a lot of money when you encourage surfers to perform a given action, for example to click on a link.

Thus, affiliate programs are currently a popular, frequently used method of promotion, which brings benefits both for the advertiser and the partner. More information about the operation and running of such programmes can be found on the AdNext.pl web portal which raises issues related to e-marketing and new technologies. AdNext.pl is an invaluable source of valuable information for everyone who wants to promote themselves on the Internet even more effectively.

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