2 December 2021

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Running Facebook Fanpage - why is it worth it?

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Invariably over the years, Facebook has been one of the most visited social media sites in the world. However, this is only one of the reasons why it is worth advertising on Facebook. See others and check where the difficult art of managing a company profile can be learned.

Facebook - why is it worth?

Facebook, despite a slightly weaker recent growth rate of new users and strong competition, still remains one of the three most visited social networking sites. If we look at the statistics of other social networking platforms, 2 billion users worldwide and 18 million in Poland make it unrivalled in this area. Most users spend at least 30 minutes a day on the portal. However, great popularity is not the only argument currently in favour of conducting marketing communication in this service. Others include:

  • Low entry threshold - just 20 PLN a day is enough to build a stable source of customers in a few months.
  • High return on investment (according to experts from SocialElite the average cost of acquiring one client on Facebook starts from 3-8 PLN).
  • Versatility - Facebook works for 90% of businesses (B2B and B2C).
  • Social commerce - Facebook works perfectly well as an additional sales channel for both cheap and exclusive products.
  • Credibility - Facebook profile is a kind of global showcase of credibility and people like to buy from reliable and proven companies which are active in this area of the Internet.

Facebook - a remedy for problems

Operating since 2004, the service is an effective marketing communication channel. It is one of the most important tools in the arsenal of online marketing with the help of which you can solve many problems and thus bring your business to a higher level of development. Beginning entrepreneurs often complain about the lack of customers resulting from poor brand recognition online. With a company profile you can increase brand awareness among users, make the brand spontaneously recognized and remembered. After just a few weeks of active operation, you can expect an influx of new customers. However, Facebook is not only a machine for generating customers, it is also an instrument that allows you to establish a dialogue with the target group or to improve after-sales customer service.

Running Facebook Fanpage - training

Although Facebook has been with us for a dozen or so years now, it is still difficult for entrepreneurs to properly run a company's profile on Facebook. This is due to the fact that the service is constantly changing, what was fashionable yesterday is passe today. In order to be up-to-date with all the nuances of activity on Facebook, it's worth taking advantage of professional training. These take place not only in the network, but also in real life. Such a seminar is the best way to gain theoretical and practical knowledge, necessary in everyday activity. On the course you can learn not only how to create company's profile, but also how to manage it efficiently and create content, which users will want to distribute later. Experts conducting training, are people who know Facebook not only from books, but practical activities. Many of them run their own businesses and know how to make money on Facebook and how to create ads to increase sales.

Summary

Setting up a Facebook profile and attending training to show you how to manage it is an investment in the future of your business. If you want to stay in business and keep up with the competition, you can't ignore Facebook.

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