22 April 2024



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The three most important marketing principles


Experts in the marketing industry know exactly which tools and rules to use in order to be successful in the industry. The fact that they have an understanding of specific indicators and trends means that they can tailor their marketing strategies perfectly to suit the campaign. This is of great importance - for example - in the case of media houses, which are increasingly being approached by clients - entrepreneurs who want to create effective promotional campaigns.

Universal principles in the marketing industry

One can distinguish universal rules of conduct. We present 3 steps to effective marketing. They are also followed by the representatives of the media house registered at codemedia.pl and that is why the company has been quite successful for some time now. The basis is the orientation to buyers. Its implementation consists in isolating and describing groups of purchasers and selecting those to whom the marketing offer will be directly addressed. This allows you to immediately determine the target market through its segmentation and profiling. In addition, buyer orientation
orientation towards the buyer also includes activities aimed at occupying an optimal place in the consumer's consciousness, i.e. those that are strictly connected with positioning. The second principle is the integration of marketing activities, which is exactly what CodeMedia media house does. It is a comprehensive use of several marketing instruments in order to create the best possible campaign. The third principle is profitability understood in a long time horizon.

Consistent adherence to the principles

Consistent adherence to the above-mentioned principles makes media houses well evaluated in terms of the implemented marketing strategy. In Poland this is important and shows that marketing is becoming increasingly important. Especially when it comes to promoting brands while using standards and innovative solutions. Therefore, it can be expected that new, specialised media houses will be established in Poland.

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